Mon premier blog

Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley

As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. 0471331236 Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J. Mastering Data Mining: The Art and Science of Customer Relationship Management 18. Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know 19. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. Mastering Data Mining: The Art and Science of Customer Relationship Management. First, these focus on depth and breadth: acclimatising officials and politicians at multiple levels, and from early on, to understanding science, data and evidence through training courses, secondments and simulations; influencing the media environment as much as insider decision making (since in practice this will often be decisive in determining whether advice is The problem is how to manage its boundary-straddling role without compromising scientific integrity. Data mining books: Mastering Data Mining: The Art and Science of Customer Relationship Management (Berry and Linoff) - useful applied text. There are a lot of books about data mining and CRM. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post. Mastering Data Mining: The Art and Science of Customer. Mastering Data Mining: The Art and Science of Customer Relationship Management Author: Michael J. General data mining site: www.kdnuggets.com. Linoff Publisher: Wiley (1999), Amazon. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 2nd Edition. Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J.